Neutra News

Neutra Run Walk for Health

Last year we celebrated ‘Neutra Practice at 85 weekend’ April 8-10, 2011. Richard Neutra founded this firm in 1926 while he was still living in the Schindler House. Shortly thereafter, came the birth of his second son, Dion. At about this time, he was working on his first major project the Jardinette Apartments (1927) in Hollywood. A couple of years later, the Lovell Health House (1929). After a distinguished 40 years, he joined his architect son in as partner and vice president in 1965. Dion has carried on the firm since his father’s death in 1970, now himself for an additional 42 years.

This year, 2012, we mark Richard Neutra’s 120th birthday! Earth Day, April 22 marks 42 years since the first Earth Day was celebrated on April 22, 1970, just a week after Neutra’s death. He would have been so proud! The Institute is sponsoring ‘The Neutra 4k-8k run-walk for HEALTH’ on Sunday, April 22, 2012. Your participation and/or purchase of any of the events of this day, aggregating $50 or more, will entitle you to a year’s membership in the Institute. Thank you for your continued support of the Neutra Institute for Survival Through Design. All proceeds will go towards causes of preservation**.

Volunteer Opportunities: Click here to learn how you can become involved.

When: Sunday, April 22nd, Earth Day 2012!
Start and End Location:
Silver Lake Meadow across from the Richard and Dion Neutra VDL Research House II, 2300 Silver Lake Blvd. Los Angeles, California.
Route: Circumnavigate counter-clockwise, around Silver Lake Reservoir on the paths.
Included in Fee: Neutra 8K-4K Run-Walk for Health Commemorative PIN, entry to Award and Closing ceremony.

**This being a charitable event, your donations will be gratefully accepted as such even in the event of rain or if for other reasons the events can not happen as hoped for. There can be no refunds.

—–Event Items go here—-

Volunteer Opportunity

We need at least 75 volunteers for Sunday, April 22 for various parts of that day and into the evening. Use the email link below to send your resume if you have one, to the Institute, specifying how much time you can contribute. If you’re limited to morning, afternoon, or evening, specify that so we can organize and get back to you. Email: Naruki Nagata for more information.

Kronish Update

As we pass days 100+, I’m told the house still stands and will continue to do so, but that the owners are very secretive and do not wish to share further plans. I’ve not been asked to participate thus far, other than to be patient. I worry about roof leaks in this season. They certainly bought the right site for this!

Kronish/VDL Update

As we pass 70 days of Kronish’s borrowed time, I thought I’d post, if only to let people know I’m still thinking about this, and for “no news is good news”! There must be some activity brewing behind that shrouded gate, but I’m STILL as much in the dark as everyone else. At least to my knowledge the house still stands back there. My offer to be of service is still hanging ‘out there’. Continue to sign that petition if only to show continued interest and support?

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General Update

As we pass 45 days of Kronish’s borrowed time, I thought I’d GIVE THANKS, if only to let people know I’m still thinking about this, and for “no news is good news”! There must be some activity brewing behind that shrouded gate, but I’m as much in the dark as everyone else. At least to my knowledge the house still stands back there. My offer to be of service is still hanging ‘out there’. Continue to sign that petition if only to show continued interest?

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Post Kronish Deadline Update

As we pass the 30 day allocation of the Kronish’s borrowed time, I thought I’d post something, if only to let people know I’m still thinking about this. There IS some activity brewing behind that shrouded gate, but I’m sworn to secrecy like everyone else. At least to my knowledge the house still stands back there. I’ve continued to offer my services.

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General Update

It’s been a busy week; time for an up date. We’ve offered to work with the new owners of Kronish on their terms; still trying to find out who they are. Until the new course is set, this house is still living on borrowed time. I continue to gather evidence to present to the councilman, that a remodel of the crosswalk is desired in front of VDL; a lower key version on an adjacent busy highway is our model. No lights, buttons or poles.

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Kronish Update 26

This evening saw an ending to our valiant effort to repurpose the Kronish to a public purpose; the Neutra Center. The political will was no longer there to buy out the mysterious secret buyers who closed escrow on the house at 12.8M last week. At the council meeting, time was given to the attorney who had represented the Soda partners, who grossed over 2M in the transaction. He lauded the council for its role in the salvation of the house, along with the patience of his clients. Everyone congratulated each other with this success. My favorite councilman, John Mirisch, even managed to mention my role and interest in working with the new owners.

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Kronish Update 25

I’m trying to think what we can say now, as we survive Day 1, post Armagedon, except to continue to hope the that the City will come to its senses and take our offer to front the money and rescue this from whatever fate someone is devising behind the secrecy that has clouded the issue for a couple or more weeks now. I would have thought they’d have contacted me by now, if they had good intentions.

Why do I think this lovely project is now living on borrowed time? Please, ANYONE, if you have information, let me share it with this growing public, with 1100 signatures now on our petition and growing!

Help Create The Neutra Center

The Neutra Institute is conducting a National Fund Raising Campaign.

Be among many to commit and continue to change the history of preservation In our country! Our new goal is to also attract some of the richest patrons in our country to step up and make up any shortfall to repurpose this icon to ‘The Neutra Center in Silver Lake’! WE NEED $5 MILLION! We propose a partnership with LACMA, to form LACMA EAST! Donations are tax exempt between the County Museum of Art and this Institute.


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Kronish Update 24

Saturday, October 8 was declared by City Council resolution, ‘Dion Neutra Day in Los Angeles’ on the occasion of my 85th birthday! It was a lovely honor and tribute, which I take as some recognition for the preservation efforts I’ve mounted over these past many years. As we celebrate my birthday with family, the fate of Kronish looms.

Neutra Day

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Kronish Update 23

Guess what; we’ve blasted thru the 1000 mark in our petition! Keep up that good work; sign again in if you haven’t already!

Have you been flooding the city of BH with letters? WE’RE STILL NOT OUT OF THE WOODS! Absent any definitive word on the progress of the mysterious parties who are supposedly checking this out, we can not assume the best!

Did you hear that the Kronish won the Wall Street Journal HOUSE OF LAST WEEK competition? Great approbation, considering it was the only modernist candidate being voted upon. Thanks to those of you who supported there. You can check out the images and page about Kronish here – WSJ House of the Day and our winning percentage here (you’ll have to click back to “View Previous Polls”).

PLEASE WRITE ANOTHER OF THOSE B.H. LETTERS asap – form E letter – The next council meeting is THIS Tuesday the 4th. It’s absolutely our last chance to HOLD THE CITY’S FEET TO THE FIRE and shame them into jumping in and advancing the funds needed to rescue this project for the PUBLIC PURPOSE we’re advocating; ‘The Neutra Center in Beverly Hills’!!!!

Get your friends to follow suit as well. If you’re in the LA area, plan to pack the Council Chambers at the Rexford Ave. BH city hall starting at 7:00, Tuesday, the 4th. If we could get a 1000 letters and 100 people to show, it could be decisive.

General Update

Last chance to sign on for tomorrow Saturday’s bash! If we promise not to ask you for a donation, would you grace the festivities with your presence? RSVP? We hope to have a computer set up to where you can sign the growing petition if you can’t get around to it before.

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Kronish/VDL update

As the ‘village’ commemorates the 10th anniversary commemorations of 9/11, I take note that we’ve just passed the mid point of our efforts to save Kronish. We’re now on the final path to Armageddon in less than 30 days! I’ve yet to get the feeling that we’ve succeeded in our efforts to go viral with this campaign. The actual contributions have now topped the $1,000 mark; a far cry from the $16M we said wed need. Some 350 people have signed our petition; again, short of the 1,000,000 I was hoping for. WHAT CAN WE DO?

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VDL Crossing Update 4

Happy Labor Day Weekend!

I’ve been focusing on the Cross Walk Devastation during this past week. It was capped by an appearance I made Thursday at the Cultural Heritage Commission. The pitch was to ask them to support moving the worse offending pole to just North of the main trunk of the big Euc in the right part of the picture below. Secondarily to urge a completely different approach to this with more benign poles only 4′ high with flashing lights in the pavement. Finally work towards an ordinance that would require City Departments to run any such project before them for review and tweaking before implementation. We were promised an inspection trip on 9/15, to give the members a personal view of the situation if looking at this blog is not sufficient.

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Kronish Update 22

We had a great break in the Mountains. On the final night I had a great dream; we’d topped the $16M mark and counting! I even started to figure out what other worthy projects we might be able to fund on top of the Kronish!

I had also had an inspiration in response to someone at camp who asked me to encapsulate our project in a simple acronym. I came up with ‘Networking for Neutra’ or NFN! How about this scenario? It’ll take a “village” to solve this one!

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Kronish Update 21 – VLOG

Our first Video Blog! I hope this short video will be shared by all and that it can aid in our continued goal of “viral” status. Please continue to help spread the word and encorage others to donate.

Please use the following, shortened, URL link to share this video –

VDL Crossing Update 3

As promised, this will be my last entry to this series until sometime next week. We had another of our Brainstorm meetings yesterday, thinking of more ways to broadcast this more widely. Only 40-odd days left to Armageddon! So far, we’ve not been overwhelmed with donations, so what will it take? We continue in hopes of attracting the billionaires out there who could ride to our rescue, as well as encouraging the grass roots support that, in the end, could be the big story. When in the history of preservation, has there been the opportunity to tap the vast reservoir of concerned citizens out in the country who care about our cultural heritage?

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VDL Crossing Update 2

As promised I took more photos yesterday as the poles start to sprout their attachments; light fixtures on some, traffic lights on others. Here are a couple of shots that partially illustrate the devastating effect these poles will have not only as seen from the street or park, but think of the view from the interior looking towards the Western Sky. Especially at night with low interior lighting the view out to the distant lake used to be positively therapeutic! Now with that luminaire in the foreground; forget it!

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