"The View From Inside"
The Neutra Architecture Traveling Exhibition
|Abstract | The Traveling
Exhibition | Venues | Five
Neutra Principles | Conditions | Flyer
& Letters of Agreement
This traveling exhibition uses the work of Richard and Dion Neutra, architects, to address the question
"What Is Architecture?" in a new and provocative way.
This exhibit is designed to develop in viewers a better general understanding of how the built environment affects their lives, behavior, and productivity. In particular, it shows how published architectural images tend to misrepresent the architects' mission. This problem is addressed by presenting the Five Neutra Principles through drawings, photographs, quotations, and client commentaries. They communicate the importance of NOT judging architecture PURELY by the printed two-dimensional images of the press. Instead, they encourage viewers to reserve judgment until a project can be visited, the context understood, and the idiosyncrasies of the client and budget evaluated.
At selected venues, a short video tour through the VDL Research House may illustrate the kinesthetic of "Sensing Architecture" through the dynamic experience of it.Top
The Traveling Exhibition
From its original format of thirty 48" x 96" floor-standing panels, the show has been condensed to twenty-nine 24" x 42" wall-hung panels. Panels include both black-and-white and color photography, letters from clients, and provocative captions illustrating such points as "Landscape ideas well conceived enrich living environments." The result is an informative and handsome exhibition that familiarizes the viewer with general criteria by which to judge environmental design, and architecture in general, through exposure to a group of some twenty Neutra projects in particular.
The Traveling Exhibition's Inaugural
The first off-site venue to commission the show was Macalester College in St. Paul, Minnesota. It opened there on October 16, 2000, the same day Dion lectured at nearby University of Minnesota in Minneapolis (read his remarks in the Articles section of this site). For views of how the show looked in the Macalester Fine Arts atrium, see below. The show closed in Minnesota on November 15, 2000.
| In this format, an exhibition space of
approximately 700 sf with approximately 120 lf of wall space
should be ample to display the panels and a television monitor.
A degree of security is required due to the value of this material
(see Conditions). Unsupervised
spaces are not suitable for this exhibit. It is hoped hereby to educate the public and professionals
into becoming better "consumers of the built environment" (a
favorite Richard Neutra expression). A video titled "Perception
will travel to those venues with viewing facilities. Dion
Neutra in person is available as a lecturer to speak on the
subject for selected occasions.
Seeking Interested Venues
As a means of supporting Institute activities and the administration of tours of this show, it is planned to request a nominal "Loan Fee" contribution from each venue. A reusable crate will allow the trans-shipment of the panels to the next location.Institutions with gallery space for visiting shows should please indicate interest in this exhibition by e-mailing us at firstname.lastname@example.org. Tours will be organized based on scheduling in venues for any part of 2000 on. Please include information describing the size and nature of your display area, and whether your budget would support more than just the show itself. (An illustrated lecture by Dion Neutra, architect, could be arranged subject to availability, subject to lecture fee + expenses.) It is contemplated to plan a six-week segment for each venue to allow for set-up, breakdown, and shipping by air freight to the next site. Less time is acceptable, of course.TopThe Five Neutra PrinciplesThe show is organized around five principles important to the Neutra philosophy. Each of these is discussed and illustrated on various panels, drawing on about twenty Neutra projects from around the world. They are as follows:
The following are the basic conditions under which the show will be made available:
Flyer and Letters of Agreement
The two-page, double-sided exhibit flyer is available in downloadable .docx Word format for customization, printing and distribution.The flyer contains a color image: depending on your budget, you may wish to reproduce the flyer in color or black-and-white. The concept is that you would copy the flyer back-to-back, then paste in a label with your venue information in the blank space just above the footnote at the bottom of the first panel. Venue information could include the name of your institution, the dates of the show, the date of any reception, or other information particular to your venue that you would like to communicate if using the flyer as a mailer, etc. You could then copy this master as often as needed for your show, including copies to be used as handouts in the show, or for CEU credit questionnaires, etc.
Letters of Agreement
These are standard letters we have devised to be used as the project develops with the various venues. Samples of them appear below; they will be edited to suit your venue of course.
I. Welcome + Agreement
(Sent once we have evaluated your application, insurance, and gallery specs.)
(Sent with the crated exhibition materials; acts as receipt of, and inventory of, all pieces of the exhibition while in your hands; and offers opportunities to report any damage. Please make copies so that the original can travel with the show to the next venue.)
III. Installation and Demounting
(A copy of this should be downloaded for your files once the agreement has been signed. It has pointers about mounting and demounting, etc. A copy will travel with the show as well.)